Standart Bank Business Finance

Top Four Benefits of ATM Machines for Your Business

Top Four Benefits of ATM Machines for Your Business

If you’ve not been paying attention to ATMs, then it’s time you lift up your head. Research has proved that an ATM can make tremendous improvements to your small business.

As we speak, buyers want convenience, and if your store can provide the ease-of-use everyone is looking for, then you could be their favorite seller or service provider. In a nutshell, adding ATM to your store can increase your customer traffic and overall conversions.

Here are more reasons why acquiring an ATM should be one of your top priorities next time you plan to take your store to the next level.

  1. Increased Sales

A National Link survey found that almost 80% of nightclub ATM transactions are made at clubs.

 That figure means that whether you operate a grocery or boutique, adding an ATM to your premise increases chances of your customers buying more of your products. As a result, you experience increased sales and better your bottom line.

  1. Better Marketing

ATMs help attract new clients to a store. An ATM installed at your store portrays a good reputation of your brand— customers see you as up-to-date with their needs.

What’s more, ATMs can attract even those who aren’t part of your target audience as returning customers. This way, they act as an excellent marketing tool, enabling retailers to reach a broader market.

  1. Builds Your Business a Name

In a market so competitive, only shops that augment their customer service and strive to offer convenience to buyers attract the masses. Customers enjoy relating with sellers who care about their welfare.

Including countertop ATM machines in your store is like investing in customer utility and it pays back by boosting your brand’s image.

  1. More transactions

Most retailers don’t know that a regular 7-eleven store initiates approximately 3000 transactions per month.

And an ATM is one way to add to your chances of making more money. Other than increased sales, you also benefit more from ATM transaction charges.

Final words

Apart from the above-listed merits, there are numerous perks to enjoy from an ATM. Conduct intensive investigation on which ATM is best for you and find a vendor who can offer what you want at a reasonable price.

Author Bio: As an account executive, Michael Hollis has funded millions by using alternative funding solutions. His experience and extensive knowledge of the industry has made him a countertop ATM machines expert at First American Merchant.